LOEWE - Amazona Film
A provocative new film directed by James Lima specially commissioned by Loewe to celebrate the Amazona bag. Blow Up takes a novel approach to celebrating Loewe's signature Amazona bag and the practical design details that make it distinctive. Directed by Hollywood special effects expert James Lima, styled by Katie Grand and starring the model Ana Beatriz Barros, this project is the latest in a series of special collaborations with leading creative practitioners, which last year saw artist and photographer Nigel Shafran marking the Amazona's 35th anniversary with a special shoot.